Unit Economics
LTV / CAC Calculator
Model multiple acquisition channels — field sales, paid digital, referrals, anything custom — each with their own cost structure, churn curve, and plan mix. Pick your currency, edit your tiers, weights blend automatically. Healthy target: LTV / CAC ≥ 3×, payback under 12 months.
Blended LTVBlended LTVWeighted-average LTV across all channels. Each channel may have different ARPU and churn.
$1,462
margin contribution
Blended CACBlended CACWeighted-average CAC across all channels.
$145
acquisition cost
LTV / CACLTV / CAC ratioHow many times you earn back what you spent to acquire a customer. ≥3× is healthy, 1×–3× is marginal, <1× means you lose money on every customer.
10.1×
healthy ≥ 3×
PaybackPayback periodMonths of gross-margin contribution it takes to recover CAC. Under 12 months is comfortable; over 24 strains cash.
5.0 mo
months to recover CAC
Shared economics
60%
5
4 tiers · Free, Silver, Gold, Platinum
Churn and plan mix are per-channel — different channels acquire different customers.
Channels
60% mixCAC $175LTV $1,4768.4×
60%
35K
250
25%
$0
10%
5%
5%
CAC
$175
LTV
$1,476
Ratio
8.4×
Payback
6.0 mo
25% mixCAC $80LTV $1,41817.7×
10% mixCAC $150LTV $1,4769.8×
5% mixCAC $100LTV $1,47614.8×
Cumulative LTV by year
Field sales CACPaid digital CACReferral CACCustom CACBlended CAC