Developed TexTurner, the human translation bot for Slack as a weekend project with some friends. Got paying customers within a week of the first line of code. Written in Node.js and AngularJS.

Joined forces with founder Yusuke Takahashi and pivoted AppSocially into the chat space. Went to Japan for a summer and picked up several huge enterprise clients based on a few slides. Developed MVP product myself and then hired and worked with team to develop version 1.0. As of Novemeber 2015, the product is finally live inside one of Japan's largest real estate marketplaces.

Oversaw the brand and marketing at Grata, a Beijing-based start-up focused on bringing messaging to the enterprise. Cut deals with four early customers, and raised investment capital from 500 Startups.

Frogo.tv was a next generation Internet TV platform, allowing citizen journalists and curators to compile the best of online video into easily browsable channels. I wrote the initial MVP of Frogo, then hired and lead a diverse team of talented leaders to develop and productize this technology. We quickly ran out of money and pivoted it to BoardMonks.tv, a surf, snow and skateboarding site based on the Frogo.tv platform.

I built a team that was responsible for the advertising and marketing product line at China's largest social networking site. We partnered with engineers and stakeholders throughout the organization to design, build and iterate innovation across consumer touch-points. In 2010, we built the first social advertising system in China. By 2012, we had built a variety of location based mobile and social solutions to drive brand equity for top local and global brands.

Our products integrated the social graph and other core social applications such as sharing, fan pages, virtual gifts, video, and commenting, as well as “Like” directly into brand advertising.

In addition to developing social display advertising, we were involved in building monetization models, and played a central role in developing our properties and educating our sales teams and partners for all of our new products and platforms, including: Fan pages – a comprehensive social communications offering for brands; Renren Mobile and LBS – the third largest mobile internet site in China; Renren WaiKuai – an Offerpal-like model integrated directly into our payment system; And Renren Music - a social music sharing platform.

Clients who bought these products include: Mercedes-Benz, Audi, BMW, GM, Ford, Intel, HP, DELL, LG, Samsung, Canon, McDonalds, KFC, Pizza Hut, Nike, Adidas, Puma, Converse, Estée Lauder, P&G, Watsons, Mengniu, Kangshifu, etc. etc.

Awards:
2009: Geek Award.
2010: Innovator Award.