LTV Lookalike audiences

Feb 11, 2021 12:01 AM

AKA Customer Value Custom Audience

How to Format Customer Lists

Before you begin

Before you add your list in the beginning of the audience creation process, you need to make sure the column formatting matches the identifier type that Facebook accepts. This helps Facebook process your hashed columns to find matches later on. You’ll also need to make sure your customer information is entered using the correct format types.

Sample template:

How we did it for ∞T

(with formulas to collapse & sum multiple orders from a single customer down to one line)

How we did it for Physio Network