Facebook Ads: How to Target Users by Population
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Facebook Ads: How to Target Users by Population

Created
Dec 22, 2020 10:42 AM
Tags
Facebook AdsTargeting

Facebook Ads: How to target users by population?

Sometimes it's cool to target by city population... but how?

Backstory: I found that my users are rural - so why waste money on expensive city audiances?

I did an export of a client's purchases and mapped them with Google Data Studio. I found that only about 10% come from big cities. The rest are mostly rural and suburban. I assume CPM on big cities will be more expensive. So I would like to have ad sets for rural and suburban customers separated from urban users.

Is there an easy way to include/exclude big cities? Or should I just make a list of big cities and create saved audiences and reuse?

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Huge thank you to Andre Lunev who came through with the solution:

Solution: Target by City Population:

(skip to the last slide for the final solution)

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Target cities by population with facebook ads!
Target cities by population with facebook ads!